The objective was to refresh the icons used by Reward, aligning them with the modern branding and reflecting the current visual identity.
A thorough analysis of the existing branding elements was conducted to understand the desired direction. The icons were redesigned with a modern aesthetic, incorporating clean lines, simplified forms, and updated color palette. Consistency across the entire set of icons was maintained.
The icon refresh successfully modernized Reward's visual identity. The updated icons now align with the current branding, enhancing brand recognition and perception. They contribute to a cohesive and contemporary brand image, improving user experience and reinforcing the company's commitment to staying relevant and visually appealing. The refreshed icons have positively impacted Reward's overall brand identity and communication materials, reinforcing the company's modern and professional image.
