The objective was to create app illustrations for Curve that align with the rebranded visual identity, incorporating the updated colour palette, and differentiating Curve from other fintech companies. The aim was to create illustrations that are not only in line with the new visual identity but also have a cool and distinct appeal that sets Curve apart.
The app illustrations were redesigned to reflect the new visual identity, incorporating the updated colour palette and unique design elements. Special attention was given to creating illustrations that have a cool and distinctive look, breaking away from the conventional designs seen in the fintech industry.
The new app illustrations have successfully aligned Curve's mobile presence with the rebranded visual identity while achieving a cool and standout appeal. By incorporating the updated colour palette and unique design elements, the illustrations exude a sense of freshness and innovation. The revamped illustrations have helped Curve establish a cool and unique brand identity in the fintech market, attracting attention and setting them apart from competitors. The impact of the new app illustrations is reflected in increased user engagement, improved brand recognition, and a strengthened visual presence for Curve. The cool and distinct app illustrations have successfully positioned Curve as a forward-thinking and trendsetting fintech brand, resonating with the target audience and enhancing the overall brand image.
