The objective was to create a branding and packaging design for Dupe Drinks that appeals to individuals who want to enjoy non-alcoholic beverages without compromising on taste. The goal was to establish a brand identity that embraces inclusivity and reflects the funky nature of the product through the use of a unique colour palette and line icons.
The branding and packaging design for Dupe Drinks focused on incorporating a funky colour palette that stands out in the market. Line icons were utilized to convey a sense of modernity and simplicity, while capturing the essence of the product's key attributes. The design approach aimed to create a visually engaging and memorable brand identity that resonates with the target audience.
The branding and packaging design for Dupe Drinks successfully established a distinct and funky brand identity. The fresh colour palette and line icons created a visually appealing and modern aesthetic that captured the attention of the target audience. The unique design elements contributed to increased brand recognition and differentiation in the market. The impact of the design is reflected in enhanced consumer engagement, positive customer feedback, and a growing customer base. The branding and packaging design effectively positioned Dupe Drinks as a go-to brand for individuals seeking non-alcoholic beverages with great taste, particularly appealing to those who embrace a vibrant and funky lifestyle. The design elements have played a crucial role in the brand's success and have contributed to Dupe Drinks becoming a recognizable and preferred choice in the market.
Some people like to drink and that's cool. Some people choose not to, and that's also cool.
dupe DRINKS are for any of those people, but mostly for those who want to enjoy a
non-alcoholic drink without compromising the great taste.
Shh, we’ve got a bit of a secret. This Cherry Blossom cocktail is actually just a mix of oranges,
cherry blossom honey and soda water. Fooled you though, didn’t we?
We’ve only gone and made you think you’re on the actual beaches of Hawaii drinking an actual Mai Thai.
Alright, maybe not the Hawaii bit but definitely the alcohol part. This mix of oranges, pineapples and coconut is so distractingly good, you’ll forget it’s a mocktail.
Make like you’re on the warm, balmy beaches of the Mediterranean with our take on the iconic Sangria.
This mouth - watering mixture of fresh apples, lemons and soda packs quite a punch, if we say so ourselves.
A taste of Cuba, captured in a can. Well we like to think so, anyway.
The Nojito is a refreshing blend of mint, lime juice, elderflower and soda water.
It’s not exactly one of your 5-a-day, but the Shamble is seriously fruity.
Based on the classic Bramble (you guessed it), this colorful mocktail combines a
fresh blend of blackberries, lemon juice and sugar. Sweet as.
Creative and Copywriter: Charlotte Golzari,
Designer: Kitterwin Saraza
